Bookmakers' odds have shifted sharply towards Britain voting to remain in the European Union in a referendum in June, a move in sentiment also reflected by the pound rising on Monday to a near six-week high against the euro.
Both moves followed a direct intervention by US President Barack Obama in favour of Britain staying in, but those advocating leaving sought to undermine his arguments and warned the "In" camp not to celebrate too early.
Obama said Britain would find itself "in the back of the queue" for a trade deal with the United States if it voted to quit the EU on June 23, and said it would be safer, more prosperous and more influential if it stayed in.
Following his intervention, which was more forceful than had been expected, the implied probability of a vote to remain in the 28-nation bloc rose to 74 per cent, a jump of more than 10 percentage points compared with a week ago, according to odds from bookmaker Betfair.
"'Remain' was already a strong favourite before Barack Obama's visit, but his comments sparked another wave of trading over the weekend with 'Remain' now backed into 1/3," said James Midmer, a spokesman for Betfair.
"The market could eclipse Betfair's record for traded volume for a single political market; Ã‚Â£3.5 million (NZ$7.39 million) has been matched in the last week alone," he said.
The probability of a "Remain", or "In", vote implied by the odds was at its highest level since September 2015, Betfair data showed.
The pound traded near a six-week high against the euro, with traders saying Obama's intervention was helping sentiment as it underlined the weight of argument from global and financial leaders in favour of the "Remain" camp.
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